COOKIES Policy


Last updated: 21/05/2025

  • This Cookie Policy explains how The Butterfly Cake Shop (“we”, “us”, or “our”) uses cookies and similar technologies when you visit our website www.thebutterflycakeshop.co.uk. It should be read in conjunction with our Privacy Policy.

  • 1. What Are Cookies?

    Cookies are small text files that are placed on your computer or device when you visit a website. They are widely used to make websites work, or work more efficiently, as well as to provide information to the website owner.

    2. Types of Cookies We Use

    We use the following types of cookies:

    • Strictly Necessary Cookies
      These are essential for the operation of our website and enable you to use features such as shopping baskets and secure checkout.

    • Performance Cookies
      These help us understand how visitors use our site (e.g., Google Analytics) so we can improve performance. These cookies collect data anonymously.

    • Functionality Cookies
      These enable our website to remember choices you make (such as your location or preferred language) and provide enhanced, more personal features.

    • Targeting or Advertising Cookies
      These may be set by us or by third parties (such as social media platforms) to deliver relevant ads or track browsing habits. We do not currently serve personalised ads, but may use social media integration tools (e.g. Facebook Pixel).

    3. Managing Cookies

    You can manage or disable cookies at any time by adjusting your browser settings. Most browsers allow you to:

    • See what cookies you’ve got and delete them individually

    • Block third-party cookies

    • Block all cookies

    • Delete all cookies when you close the browser

    Please note that blocking some cookies may affect the functionality of our website, including placing orders.

    To learn more about managing cookies, visit www.aboutcookies.org or www.allaboutcookies.org.

    4. Third-Party Cookies

    We may use third-party services that also set cookies, such as:

    • Google Analytics – to analyse website usage

    • Facebook Pixel – for conversion tracking (if applicable)

    These third parties are responsible for the cookies they set and their own privacy policies apply. We encourage you to review their policies for more information.

    5. Updates to This Policy

    We may update this Cookie Policy from time to time to reflect changes to the cookies we use or for legal and regulatory reasons. Please check this page periodically for any updates.

    6. Contact Us

    If you have any questions about our use of cookies, please contact us at:

    The Butterfly Cake Shop
    Email: info@thebutterflycakeshop.co.uk
    Website: www.thebutterflycakeshop.co.uk